Since forming Veterans For Peace UK in 2011 we have used a variety of logos. For the last twelve months we have been working on a logo that crosses borders and can be used by Veterans For Peace in any country. During development we kept in mind that the new logo should be bold, clear and be suited to multiple uses both online and offline. What follows is a history of the logos used by VFP UK since 2011 all the way through to our new logo.
In 2011 we adopted the UK Veterans badge as our symbol and subverted it with a CND “peace” logo. We figured that every UK veteran would have this badge.
We then removed the crown but due to the attachment of the clasp to the crown, this design was unworkable.
In 2012 we adopted the logo of Veterans For Peace (USA). It was seen by some as too American and by others as unrecognisable as a helmet.
In 2013 in the run up to the 100th anniversary of the start of the First World War we decided to adopt the “Tommy” helmet as our symbol.
The first draft featured an Edwardian font.
We decided to use the same font as VFP USA for our logo and also accentuated the shape of the helmet.
In 2015 we created an outline logo which could be used on numerous backgrounds and adopted the colour UN Blue which is the colour hex #5B92E5.
In early 2016 we decided that whilst the “Tommy” helmet logo had served us well it was too focused on the past, too UK centric and also failed to work on multiple platforms. We looked into designing a logo that could cross borders, be recognisable to soldiers operational during the 21st century and that presented well on multiple platforms both on and offline. We started off with a generic 21st century helmet.
Because VFP is an international organisation and aims to reach veterans of all nationalities we decided that the words “Veterans For Peace” in English should be removed from our logo.
Our new logo is not confined to the English language. It reaches across borders and we invite other international chapters of Veterans For Peace to adopt this logo if they so wish. This logo is recognisable by modern soldiers and complements our statement “War is not the solution to the problems we face in the 21st century”.